HYBE’s TUIDE girl group announces 7 members and debut strategy
TUIDE, the highly anticipated first girl group from HYBE‘s new label ABD, has officially announced their lineup and debut strategy. The seven-member group is all set to debut in the second half of 2026, promising a fresh wave of sound and style.
On July 20, 2026, at midnight KST, ABD launched TUIDE‘s official social media channels, revealing the group’s name along with a motion logo video. The colorful visual blended different hues before showcasing the group’s name and logo, symbolizing their unique identity.
The name TUIDE is a play on the phrase “Tune the tide,” reflecting their goal to adjust to diverse musical flows and create new enjoyment. The group includes members Seohee, Seoyeon, Elena, Jia, Saki, Seia, and Lee Hanee, each set to showcase their distinct talents while delivering a cohesive musical experience.
Even before their official reveal, TUIDE attracted significant global attention. Some members appeared in ABD‘s brand short film, generating curiosity and excitement among fans, who praised their styles and expressed eagerness for the upcoming music.
In an innovative twist, TUIDE will implement a private debut promotion strategy. Starting July 21, 2026, their official Instagram account will operate privately for an unspecified period, leaving fans eager to see how the group will engage with them.
ABD, which stands for “A Bold Dream,” is part of HYBE‘s multi-label strategy aimed at enhancing creativity across its various divisions. The production for TUIDE is led by acclaimed producer Han Sung Soo, known for his successful work with groups like SEVENTEEN, After School, and IZ*ONE. With his expertise and HYBE‘s global infrastructure, TUIDE‘s debut is set to be a highly anticipated event.
