ENHYPEN members take on unique roles in ‘THE SIN : BLISS’ ENGENE version concept

ENHYPEN is turning heads with their creative approach for the upcoming 8th mini album, ‘THE SIN : BLISS.’ The group, made up of Jungwon, Jay, Jake, Sunghoon, Sunoo, and Ni-ki, has launched a series of “fake advertisements” as part of their ‘ENGENE version’ content, immersing fans in their vampire-themed concept.

This engaging ‘ENGENE version’ features carefully crafted individual photos and films, highlighting each member as a brand ambassador in a fictional vampire society. The series kicked off with a group ad for ‘ROUTE,’ a specialized transport service designed for eternal beings, setting a compelling foundation for the intricate world they are building.

First up was Jungwon, who took on the role of a savvy asset manager for ‘MIDNIGHT BANK.’ This fictional bank caters to the long-term financial needs of vampires, offering services tailored to span centuries. Promotional materials for the bank featured slogans like “We plan not in decades, but in centuries” and “Existing from the beginning to the end,” enhancing the authenticity of the concept.

Ni-ki followed with a playful introduction to ‘DORMANT,’ a mattress brand created specifically for vampires. Conventional beds don’t suit their unique sleep needs, so ‘DORMANT’ offers coffin-shaped mattresses equipped with cutting-edge pressure-distribution, light-blocking, and sound-blocking features. The brand promises a 100-year warranty and free cleaning services. In a comical skit, Ni-ki portrayed a tired vampire transforming from a restless night on a normal bed to blissful sleep on a ‘DORMANT’ coffin mattress.

Sunghoon showed off his charm as a professional dentist for ‘PEARL BITE,’ an oral care brand focusing on vampires’ essential fangs. The concept addresses their specific dental needs, with products designed to remove bloodstains and restore colors, ensuring “A bloodless white, a perfect smile.” Dressed in a pristine gown, Sunghoon skillfully balanced professionalism and friendliness, even sharing a fist-bump with a child patient in the promotional video.

More content featuring Jay, Jake, and Sunoo is expected to roll out before July 22. The elaborate promotional campaign builds excitement for ENHYPEN‘s ‘THE SIN : BLISS’, set for global release on August 21, 2026, at 1 PM KST. The album will explore a story about lovers who break taboos and embrace their bond as a blessing. The music video for the title track, ‘Bloody Paradise,’ will be released on August 22, 2026, at 12 AM KST.