Art director Park Si Young criticizes NewJeans’ comeback styling and directing

Park Si Young criticized NewJeans’ styling and directing for their latest comeback after checking out the group’s newly released content.
Park shared his thoughts on his Instagram Story. He reposted a meme video and added a lengthy message expressing disappointment.
He largely blamed the company and its executives rather than the girls for the look and direction.
Damn, I heard that NewJeans released something new so I went to see it as soon as I opened my eyes. F*ck, it’s f*cking tacky. It looks like something out of the Gayo Top 10 era… People with no talent at all are just riding off the coattails of the kids. And what’s up with only 4 members? It’s like if Attack On Titans were missing the Titans. Well, guess their main crime is a loser setting up a company with huge investments when he has no sense and only pride.
Park Si Young
The girls recently released a series of teasers for the summer, sparking excitement.

It’s been a long time since fans have gotten new content from them.

It seems like a comeback is in the works.


As screenshots of Park Si Young’s Story continue circulating online, his remarks have reignited discussions over NewJeans’ latest comeback concept and the group’s evolving visual direction. Park has previously spoken up in support of NewJeans and their former director, Min Hee Jin.


