IVE’s Liz Named by Brand CEO in Power Trip Controversy

IVE’s Liz is facing backlash after being called out for not returning jeans borrowed from a clothing brand.

The controversy began when the brand, which lent their best-selling jeans to multiple idols including Liz for stage outfits, revealed that Liz’s team had not returned the jeans. The brand owner shared a screenshot of a conversation with their staff about the situation.

Staff: “CEO! Our dark wash wide belt slit boots cut pants have [redacted], and after asking, it seems like [Liz] liked the pants so much that their team hasn’t been able to return it yet!”
CEO: “[Liz!] Thanks for liking our pants so much. I’ll give it to you as a gift…”

Soon after, the brand CEO posted another message praising Liz’s look in the jeans.

“So pretty, you suit it so much. I’ll give you 100 pairs. It suits even tall princesses.”

Fans quickly reacted online, criticizing Liz for not simply buying the jeans herself given her financial status.

Comments included:

• “If you like them, buy them.”
• “Just buy them to wear please.”
• “You can just buy it if you like it…”
• “She’s rich to boot…”
• “Are you poor? You can just buy your own. How did her not being able to return it go viral LOL. If the CEO didn’t upload the screenshot, she’d have just gotten away with it.”

As the situation unfolded, it was noted that most brands do not directly sponsor idols with clothes. Instead, they usually loan items through styling teams for performances.

The post and screenshots from the brand sparked a heated debate about idol endorsements and responsibility in returning borrowed items.