Identity’s ‘itsnotover’ sets first-week sales record with over 568,000 copies
Identity has set a new record with their album, ‘itsnotover,’ selling over 568,000 copies in its first week. This milestone marks a significant achievement for the K-pop group, solidifying their rise in the global music scene.
According to data from Hanteo Chart, compiled on July 20, 2026, ‘itsnotover’ has sold approximately 568,000 copies in its first week. This figure marks a new career high for the group, surpassing their previous sales and showcasing their rapid growth in the competitive K-pop industry. Fans have actively supported the album, contributing to these impressive sales numbers.
Identity has shown steady growth since their debut with ‘unevermet,’ followed by ‘yesweare,’ and now with ‘itsnotover.’ Each new release has seen them exceed prior accomplishments, illustrating their narrative of ongoing success and expanding fanbase.
In addition to their first-week sales, Identity has surpassed 1 million cumulative album sales this year, showcasing their position among leading K-pop groups and their appeal to a global audience.
The title track of ‘itsnotover,’ “Kids Return,” highlights the group’s energetic sound, with a vibe that captures the essence of youthful spirit. The catchy anthem showcases Identity‘s engaging stage presence and reinforces their identity as “street culture idols.”
The ‘itsnotover’ album introduces a new unit within the group, now totaling 20 members. This expansion aims to amplify their performances and broaden their artistic range, exciting fans eager for what’s next.
In support of their new album, Identity has performed on major music shows including KBS2‘s ‘Music Bank,’ MBC‘s ‘Show! Music Core,’ and SBS‘s ‘Inkigayo.’ These dynamic performances continue to attract interest from both domestic and international fans.
As Identity pushes forward with promotions, they are dedicated to deepening connections with fans through various music programs and content. Their recent sales success positions them well to expand their influence in the global market.
